Pune: Aditya Birla Group’s premium jewellery brand, Indriya, has opened its first store in Pune, located in the bustling Bund Garden area. This store marks the brand’s eighth location since its launch in July 2024, joining existing stores in Delhi, Indore, Ahmedabad, Mumbai, and Jaipur.

Indriya aims to strengthen its consumer offerings by leveraging the Aditya Birla Group’s extensive market expertise and brand reputation.

The name "Indriya," rooted in the Sanskrit language, signifies strength and the power of the five senses—symbolizing the essence of human consciousness and experience.

Dilip Gaur, Director of Indriya, commented, “Indriya represents a shift in the jewellery sector. We are combining traditional craftsmanship with modern technology to offer a unique product that celebrates India’s rich cultural diversity.

Our vision is to create jewellery that tells a story and reflects the wearer’s individuality. Indriya is designed to foster self-expression through timeless yet contemporary pieces.”

Sandeep Kohli, CEO of Indriya, emphasized the evolving role of jewellery in modern times, stating, “Jewellery is no longer just an investment; it has become a statement of personal identity. At Indriya, we offer distinct designs, personalized services, and an immersive buying experience.

Our Signature Experience, featuring exclusive lounges and in-store stylists, creates a luxurious and sensory-driven shopping journey. We are also committed to integrating the latest digital technology to ensure a seamless shopping experience across both online and physical platforms.”

Reflecting this philosophy, the brand’s logo—a Female Gazelle—embodies grace, beauty, and elegance, qualities that align with the modern woman. Each Indriya jewellery piece is crafted with care, drawing inspiration from India’s rich heritage, offering over 16,000 designs in gold, polki, and diamond.