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Marwari Catalysts Opens Applications for Thrive 9.0 Acceleration Program

Salil Urunkar

Pune: Marwari Catalysts announced the launch of its ninth edition of the Thrive acceleration and funding program, Thrive 9.0. Applications are now open for early-stage startups across all sectors, with the program designed to provide entrepreneurs with key resources, expert mentorship, and funding opportunities to accelerate growth.

Building on the success of its previous eight cohorts, which have empowered startups in tier-2 and tier-3 cities, Thrive 9.0 aims to continue fostering innovation in these regions.

Through a rigorous three-stage selection process, the program will identify the most promising startups to provide them with financial support ranging from ₹25 lakhs to ₹1 crore.

Sushil Sharma, Founder and CEO of Marwari Catalysts, highlighted the significance of the program, saying, “After the immense success of our previous batches, we are eager to continue supporting startup founders, particularly those from underserved markets in tier-2 and tier-3 cities. We act as a growth partner in their entrepreneurial journey.”

The program will culminate with a Demo Day, where each startup will present their venture to a panel of investors, including venture capitalists, high-net-worth individuals, and family offices, for potential follow-on funding.

Anish Thomas, Head of Corporate Acceleration at Marwari Catalysts, expressed excitement about continuing the legacy of success. “Thrive has already supported groundbreaking startups such as Turms, Jaipur Watch Company, and ClimeKare. We look forward to nurturing the next wave of innovation.”

Nikhil Gupta, Director of Strategy and Alliances at Marwari Catalysts, emphasized the critical role accelerators play in the startup journey. "From handling day-to-day operations to raising funds and developing long-term strategies, startups face numerous challenges. That’s where accelerators like Marwari Catalysts come in, offering value-driven support."

Startups participating in the program will also receive a resource package valued at over $150,000 through Marwari Catalysts’ partnerships with global organizations such as AWS, Google Cloud, Zoho, and Notion, significantly reducing their operational costs.

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