Pune: Leading manufacturer of home appliances, Godrej Appliances is investing Rs 200 crore in the expansion of the production capacity at its Shirwal manufacturing plant. This latest announcement takes the tally of Godrej Appliances’ investment in capacity expansion to Rs 400 crore.
To be operational by the end of 2019, the new factory shed will be spread over an area of 1.6 lakh sq ft and augment production capacity of its premium products including around three lakh high-end frost-free refrigerators, three lakh fully automatic washing machines, one lakh power efficient chest freezers and half-a-lakh medical refrigerators with patented ‘Surechill’ technology. “This will take Godrej Appliances’ total production capacity, both at its Shirwal and Mohali plant, to 46 lakh units annually. This will generate additional employment for 400 people,” a representative from Godrej Appliances said.
They said the latest investment is a strategic manoeuvre towards re-invention of the brand by shifting its focus from being a mass appeal brand towards premiumisation. “With this expansion, Godrej Appliances will be the first in India to manufacture high-end refrigerators in India. Dedicated assembly lines will be laid out for various categories as well as a technologically advanced ‘multi-category’ manufacturing line which could be used to manufacture different product categories on the same line,” the representative added.
Business Head and EVP, Godrej Appliances, Kamal Nandi said, “Our growth rate for the past few years has been double that of the industry rate and we will strive to continue on that trajectory. Through this expansion, we aim to take brand Godrej to even greater heights while showcasing the strength of Indian design and manufacturing expertise at its best. With construction expected to commence by the end of the month, the proposed expansion once complete will allow us to meet the increasing demand of premium products from Indian customers and expand our footprint to an even larger area.”
