Pune: Lifestyle-focused fresh food brand Pluckk has acquired D2C nutrition brand Upnourish for $1.4 million.
This acquisition allows Pluckk to diversify its range by adding a nutrition vertical, while Upnourish gains access to a larger consumer base for its health-focused products.
Pluckk provides consumers with over 300 fresh produce options, including fruits, vegetables, meal kits, and beverages. The brand ensures the highest quality by implementing advanced techniques like Ozone-washing and maintaining traceability in its supply chain.
By bypassing intermediaries, Pluckk connects farmers directly to consumers, delivering fresh produce in urban centers like Mumbai, Delhi, Bangalore, and Pune.
Founded in 2021 by Aayushi and Kuonal Lakhapati, Upnourish operates under 23BMI Life Sciences Pvt Ltd and is known for its innovative meal replacement products, including smoothies, soups, and bars, as well as customized nutrition plans.
These products are designed to address a variety of health concerns, such as weight management, polycystic ovary disorder (PCOD), diabetes, and high cholesterol.
Upnourish distinguishes itself by offering a wide range of unique smoothie flavors such as Double Chocolate, French Vanilla, and Mango, along with soups in flavors like Manchow and Creamy Onion, making it the only Indian brand to offer such variety in meal replacements.
Pratik Gupta, CEO of Pluckk, said, “By integrating Upnourish’s award-winning meal replacement products into our platform, we are taking our commitment to healthy, high-quality food to the next level. Their innovative products will help us better meet the nutritional needs of our customers.”
Kuonal Lakhapati, Co-founder of Upnourish, added, “With India’s nutrition market set to grow sixfold in the next five years, joining Pluckk is a significant step for us. Together, we will continue to promote healthier lifestyles by offering both fresh produce and convenient, nutritious meal options.”
Pluckk currently delivers over 2 million fresh products each month, serving 500,000 households through online and offline channels like Amazon, Nature’s Basket, Swiggy, and Blinkit.
