Wrangler® which is a part of Kontoor Brands, Inc. introduces the first denim apparel dyed with foam, an innovative technique that uses 100 per cent less water than conventionally-dyed denim*. The global product launch of foam-dyed denim follows Wrangler’s promise to discover and implement throughout its supply chain the most sustainable ways for dyeing denim.
The introduction of Indigood™ foam-dyed denim represents brand’s continued commitment to using our global scale to advance the denim industry while maintaining the authenticity, quality and style that consumers expect from Wrangler.
Indigood™ Foam-Dye entirely replaces the traditional water drums and chemical baths of traditional indigo dyeing, reducing by 100 per cent the amount of water required to turn denim that beloved shade of indigo blue. The new dyeing process also reduces energy use and waste by more than 60 per cent compared to the traditional denim dyeing process.
The Indigood™ products will be featured in the ICONS Collection. In addition, with absolutely no compromise to quality, the Indigood™ products include recycled cotton, laser and ozone finishing. The collection includes both male and female jeans, shirts and jackets in dark and light shades.
The heritage of Wrangler goes back 70 years, when the brand was launched in the USA. Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. In India, the brand has evolved to meet the needs of the ‘urban cowboy’ with a range of fashion apparel that is contemporary and fashionable yet rugged. The brand has found a loyal consumer base among the Indian youth.
The ICONS Collection featuring Indigood™ is now available in select stores.
