Pune: As the Diwali shopping season picks up, the market in Pune has seen a surge in demand for home appliances such as roti makers, dishwashers, coffee makers, and compact flour mills.
Companies are offering attractive deals to customers, making these devices more accessible. Additionally, the use of smart home technology like Alexa and Google Assistant has increased as consumers aim to modernize their homes according to their needs.
With technological advancements, modern kitchen appliances that perform tasks within seconds are becoming more common in households. Over the past decade, the trend of creating ‘smart homes’ has become more prevalent.
Even though customers still prefer offline purchases for home appliances, they often research products online for complete information before making a decision.
Consumers are also becoming health-conscious, driving demand for advanced water purifiers, voice-assisted devices, and multi-stage filters that regulate water temperature according to the environment.
With more women entering the workforce, the need for efficient and smart kitchen appliances is on the rise. This year, dishwashers have become particularly popular, helping consumers save time when cleaning utensils.
The trend of upgrading from small refrigerators to double-door models and opting for larger television sets is also on the rise. Retailers are providing trade-in offers for old kitchen appliances, allowing customers to save money on new purchases.
Popular products this Diwali season include roti makers for quick meals, mixer grinders for grinding spices, coffee makers for one-click coffee preparation, and various other devices such as sandwich makers, hand blenders, microwaves, and dishwashers.
According to industry experts, these products are gaining traction among health-conscious and time-pressed consumers alike.
