Pune: Haworth, a 2.57 billion US dollar company, announced its expansion in India with the inauguration of its first dealer showroom in Pune, in partnership with Matrix Workspace Solutions.
The 5,000 sq ft showroom will offer the best of international design, quality and showcase Haworth’s Executive and Premium range of furniture’s for future workspace.
The showroom will house eclectic products from eminent designers like Patricia Urquiola and Mac Stopa. The showroom is an architectural innovation which will give clients an immersive experience on total floorplate perception, enabling them to visualize the blueprint of next-gen workplace.
Haworth has witnessed robust growth in the Indian market in the recent years and now focusses on strengthening its presence in the country.
Haworth is setting up its second state-of-the-art factory in Sriperumbudur, with the aim of further increasing its footprint in the Asia-Pacific region. Haworth is investing $8 - $10 million, in setting up this factory in Chennai, doubling the space of its current plant totaling to 113,000 sq. ft.
Henning Figge, President of Haworth International said, "The decision to expand our operations in Pune stems from our commitment to meeting the growing demands of our customers and seizing new opportunities in the region.
With the expansion of Grade A spaces across India, we expect to increase our business in emerging markets in the country. Localization of key products in India, supply chain optimization, implementation of a new ERP system, onboarding new dealers, market expansion and investment in new showrooms are our strategic imperatives.”
"Strategic focus on localization of key products will help us address the growing market needs and improve our delivery timelines. We are also focused on premium seating, while capitalizing on emerging opportunities in systems and pods.
We are also driving big on technology, a fundamental part of a user-friendly workplace. Furniture settings with built-in power outlets, USB ports, and wireless charging stations will be the highlight at the Pune showroom and will help build agile workplaces," said Praveen Rawal, Vice President Sales of Haworth APAC.