Pune: The annual 'Diwali Bachat Bazar' organized by the Pune Municipal Corporation (PMC), which significantly boosts the earnings of women’s self-help groups, is facing uncertainty this year due to the upcoming assembly election code of conduct.
With a turnover of ₹50 to ₹60 lakh every year, the market helps many women entrepreneurs, but this year’s event may be at risk due to the impending restrictions.
The PMC’s Social Development Department annually provides grants to self-help groups to promote women’s financial empowerment. These groups are given an opportunity to sell their products at exhibitions held across different parts of the city.
The Diwali exhibition, in particular, has always been a major event, offering household goods and Diwali snacks like chakli, karanji, ladoo, chivda, and shankarpali. In addition, items such as clothes, decorative pieces, and purses are popular among buyers, with the event generating substantial revenue.
However, with the election code of conduct expected to be implemented soon, confusion has arisen regarding the organization of this year’s Diwali Bachat Bazar.
According to the rules, the municipal corporation cannot promote or make preparations for the market once the code is in place. If the event is to be held during the election period, approval from the Election Commission will be required, and it is unclear whether this permission will be granted in time.
Self-help groups rely heavily on the income from this market. The possibility of cancellation or delay could significantly impact their earnings, causing financial distress.
Nitin Udas, Deputy Commissioner of the Social Development Department, commented on the situation, stating, "We are currently exploring options to organize the Diwali Bachat Bazar in compliance with the election code of conduct. A decision will be made after discussions with the Commissioner."
