Pune: With an aim to boost creative skills of school children, Pidilite Industries Limited has come up with over 240 different creative lessons, which will be provided to school children of over 500 schools in Pune.
The initiative called as ‘Fevicreate’ is aimed at unleashing creative thinking amongst school children.
Under the initiative, Pidilite Industries will join hands with 500 schools and will design creative course blended with academics of students. The initiative seeks to supplement traditional teaching methods with a structured approach of ‘learning by doing’, incorporating creativity right into the learning process.
The aim is to give children a platform to fully explore their potential, build their self-confidence, train them to think out of the box and ensure their all-round development. Speaking about the initiative Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Limited, said that the product was well designed for over nine months and was launched from Monday.
“We have approached 200 schools and will target about 500 schools in Pune. It is important to harness the creative ability of students at the right age and so we thought of the initiative, which blends in good for the company and for the students too. We are bringing in an arts and crafts model of learning which will help students in designing things related to their academics,” added Shantanu.
